Posts by Benjamin Dell

Writing the perfect brief for your developer

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It’s an old and overused phrase, but the KISS (keep it simple stupid) acronym is as true today as it was then. This is a philosophy that we apply to many aspects of a web project, not least to the brief itself. In this short guide, I’ll cover some...

Maverick entrepreneur: without the fat

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The word entrepreneur is thrown around frequently these days. Many (particularly those that watch the “The Apprentice” and “Dragons Den”, I fear) believe that entrepreneurship is synonymous with risk-taking, playing hard and forever yearning to...

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