The word entrepreneur is thrown around frequently these days. Many (particularly those that watch the “The Apprentice” and “Dragons Den”, I fear) believe that entrepreneurship is synonymous with risk-taking, playing hard and forever yearning to achieve that holy grail of labels: The Big Cheese. Unfortunately this places an unnecessary emphasis on the ‘gut-feeling’ or the … Continue reading "Maverick entrepreneur: without the fat"
Speaking from our own personal experiences, we take great pleasure in developing new business ideas (whether our own, or for one of our clients) and even more pleasure when launching them. With the euphoria of the launch pumping through our veins though, it can sometimes be easy to forget the importance of properly understanding how … Continue reading "Understand how your business ticks, with key data points"
It’s an old and overused phrase, but the KISS (keep it simple stupid) acronym is as true today as it was then. This is a philosophy that we apply to many aspects of a web project, not least to the brief itself. In this short guide, I’ll cover some of the common mistakes that can … Continue reading "Writing the perfect brief for your developer"